This module will provide an introduction into the creative industries, exploring the history and development of these industries, with a particular focus on ethical and sustainable issues and the cultural and economic impact the creative industries have on society.
Through a series of lectures, case studies, and practical exercises, you will gain an understanding of the different sectors of the creative industries and the various roles within them. You will learn about the key trends that are shaping these industries, as well as the challenges and opportunities that they face in a rapidly evolving digital age.
The module will also explore the ways in which creativity and innovation are nurtured and developed within these industries, from the ideation process to the execution of a final product. You will be encouraged to think critically and creatively about the role of these industries in society and the potential impact that they can have on culture and the economy.
Create (20 credit points)
This module focuses on the process of product development within the creative industries. Through a series of lectures, workshops, and practical exercises, you will learn about the key stages of product planning, including market research, ideation, prototyping, testing, and launch.
The module will also explore the unique challenges faced by creative industries, such as intellectual property rights, audience engagement, and changing trends in consumer behaviour. You will work in groups to create a product for a specific sector of the creative industries, and will be encouraged to think critically and creatively about the product you are developing, considering factors such as target audience, product features, and distribution.
Evaluate (20 credit points)
Develop your self-evaluation skills in relation to practical work within your field of study. The module is designed to encourage you to evaluate the effectiveness of your work based on feedback and self-assessment.
Through a series of workshops, practical exercises, and assignments, you will learn how to evaluate your work against set criteria, such as quality, innovation, creativity, and impact. You will also learn how to set achievable goals for your own personal and professional development.
The module will emphasize the importance of effective communication, both written and verbal, in the evaluation process. You will learn how to provide constructive feedback to others and how to receive and act on feedback in a positive way.
Present (20 credit points)
Having the essential skills required for presenting and showcasing work effectively within a professional setting is paramount for those looking to work in the creative industries. This module will help you develop the practical tools and techniques necessary to present your work confidently, persuasively, and professionally.
You will learn how to prepare and deliver presentations, both written and verbal. The module will cover a range of topics, including creating effective visual aids, storytelling, audience engagement, and time management.
The module will emphasise the importance of understanding the needs and expectations of different audiences and how to tailor presentations accordingly. You will also learn how to effectively communicate the key messages of your work and how to answer questions and respond to feedback in a professional manner.
Produce (20 credit points)
This module focuses on the practical skills and techniques required to create successful products within the creative industries. The module is designed to provide you with hands-on experience in the creation of work appropriate to your specialist area of study.
Through a combination of workshops, practical exercises, and assignments, you will gain experience in the use of various tools and software commonly used in the creative industries, such as design software, prototyping tools, and project management software.
You will work individually or in teams to create a product developing essential skills in project management, creativity, and problem-solving. You will also learn about the importance of sustainability and ethical considerations in the product creation process.
The module will emphasise the role of the creative industries in shaping culture and society, and the importance of creating products that are both innovative and responsible.
Reflect (20 credit points)
This module will enable you to develop the tools and techniques necessary to reflect critically on your work and progress by examining your own thought processes, problem-solving strategies, and decision-making skills.
You will also learn how to set achievable goals for your own personal and professional development. The module will emphasise the importance of effective communication, both written and verbal, in the reflective process.
You will learn how to express your thoughts and feelings effectively and how to provide constructive feedback to others. By the end of the module, you will have developed a set of self-reflection skills that will be valuable throughout your professional career, and will have a better understanding of your own strengths and weaknesses.
