During this module, you will engage in high level research combining critical thinking, practical experimentation and reflection to support your development and deep understanding of appropriate technologies and their application within Digital Content Creation. You will develop complex and thorough planning for a range of diverse and sustainable digital content assets for a defined purpose aimed at both intended and non-intended audiences.
Concept Development and Project Management (60 credit points)
Through exposure to new and emerging technologies prepare for your career as an innovative content creator, collaborating with others to project manage and develop original solutions to technical challenges within the production environment. You will develop mastery working both production and postproduction technology to ensure the digital content you produce has high production values and engages both intended and non-intended audiences.
You will also develop the skills to be able to systematically monitor and evaluate audience analytics and metrics and be able to pivot your content both strategically and ethically.
Applied Technology and Audience Response (60 credit points)
You will continue to monitor and evaluate your digital online content in relation to audience analytics and metrics and make final strategic and ethical decisions with regards to your digital content strategy. You will then deliver your final product to an audience and gather both qualitative and quantitative data on the reception of your final product and analyse data, and evaluate your impact and contribution to the Digital Content Creation industry.