This module provides students with a continuous weekly series of practical songwriting workshops that lie at the core of the programme. Layered over this practical foundation is a critical analysis of commercial songwriting techniques, case studies, genres and the practical evaluation of original works created by the students. It begins with a series of technical music and songwriting classes to bring everyone up to speed then delves into weekly analyses of differing songwriting examples coupled with the showcase and practical critique of original works created solo and in groups by the students.
Developing Voice and Style 1
A module that directly compliments Commercial Songwriting, that provides students with a range of theoretical and practical tools and techniques to develop a unique “voice” as a songwriter and / or an artist. Classes in vocal tuition, technique, range, style, power, dynamics for studio work, live performance, solo and group vocal work, confidence building and case studies of key works that highlight examples are designed to support the student’s abilities to write, record and perform original songs or to guide others to do so as a songwriter producer.
Creative Music Management
The module focuses on the interconnected and collaborative stakeholders and activities undertaken in the production, distribution and marketing of commercially released music. It begins with a mapping and critical evaluation of label, publisher and creative artist management in its historical context along with an analysis of how that landscape is evolving and adapting to Porter’s five forces of competitive dynamics.
The module continues with an audit of those key creative management entities, roles functions, budget and timeline variables. It also details all of the music and entertainment industry legal and contractual points covering recording, publishing, management, live, digital, synchronisation and brand licensing. The module will also detail new tools, techniques and case studies for digital marketing and will require students to evaluate and analyse the similarities and differences between marketing techniques in the physical and digital worlds.
Audio Production
A technical module, taught in front of a DAW, that provides students with the fundamental building blocks of Audio Production tools and techniques alongside first hand practical accounts of studio and session management. The module includes introductory tuition in the latest versions of Pro Tools, Logic, Ableton Live and Ableton Push.