Music Business

Arguably, music's value is worthless unless people know it's out there. In this module, you'll explore the fundamental theory of marketing via a series of case studies through the ages of popular music and see how it's not necessarily the money spent, but the ideas that are the key to success.

The lessons learned will be considered in your Content Creation Practice and Event Management and Production modules as well as your own external endeavours.

A modern entrepreneur is multi-skilled, and this module will give you the important practical skills in graphic design, photography, filming and editing on accessible technology to enable you to create and share marketing content for your creative projects in and out of your degree.

As well as technical skills, you'll develop a more creative approach by supplying content for a media campaign for an artist as a client as part of the module Event Management and Production module.

Behind every successful artist, tour or release is an actual economic structure.

This module will examine the key elements of business theory using existing and historical music business case studies and will open your eyes to key business theories and structures for your future in the industry.

Live music is the lifeblood of the music industry, and you'll be in good hands at Confetti as our team of experts put on events week in, week out!

Regardless of genre, most artists need to perform live. In this module you'll work as part of a team to plan, market and host a live music-related event with one or multiple artists. There'll be a financial element, with all money raised benefiting Confetti's annual chosen charity.

You're at the beginning of your journey. You need to know your strengths and what you need to develop so you can focus your energies on filling those gaps.

This module will empower you to supercharge the fundamental academic and wellbeing skills you need in your studies and personal adventure. You will explore potential job roles of interest and assess current suitability, and what you need to do to improve your chances of success in those fields. You'll also develop an online presence, which you'll work upon over the three years during your time at Confetti to support your professional profile.

One of the most exciting things you can do is find an artist to shape what's to come: those who'll write and perform future classics. Studying at Confetti you'll be surrounded by musicians and producers, so make the most of your time by making life-long connections.

In this module, you'll find and develop an artist or band which will culminate in the release of a single under the guidance of Denizen Records, our own record label. You'll reflect on the appropriate A+R process, and develop the skills and people-network to move a track from discovery to release-standard.

You'll be learning alongside students on a host of creative degrees, enabling collaboration in the recording, production and release of a song for a defined market. You'll have assigned personnel to develop your marketing strategy and assets, but you'll be responsible for quality control.

You'll need to work within the parameters of the label structure and propose and justify a budget, take direction and instruction from label staff and consider options to self-release outside of the structure if the single is ultimately rejected by the label. Can you go from discovery to impact?

The history of popular music has informed where we are and where we might go next.

In this module, you'll be exposed to decades of key recordings, events, artists and the movers and shakers involved in shaping modern popular music as we know it. You'll examine the importance of music and see how it's been influenced by and influences society, politics and the world we live in.

You'll choose your own specific area to explore in more detail, then consider how you could apply what you have learned in your Discovering and Developing Talent project.

There are many income streams in the world of music and it's vital you know and understand them.

During this module you'll learn all about the main sources, covering Performing Rights Organisations, (PROs), neighbouring rights, sync, and other key avenues to make money through a global lens. You'll take your findings and evaluate how you might apply them in your Discovering and Developing Talent module.

The music industry can be a minefield and you need to be able to find your way around the fundamentals of the legal and ethical aspects of protecting yours and others' intellectual property.

In this module you'll explore what the law means to you and your potential avenues of income and will prepare you to spot the icebergs! You'll reflect upon what you learn and apply it to the Discovering and Developing Talent module.

Planning your next steps in your career is vital.

In this module you'll spend time reflecting on how you've developed in terms of skills, knowledge and broader ethics, and plan how you will achieve a sustainable career in the music industry; whether this is as a freelancer, business start-up, or working for a music-related company.

You'll examine funding options, business plans, contact lists and your strategy for the future resulting in a plan that you can use to help you on your way. Your output plan will be pitched to a panel, and the most considered, focused and realistic will win a Confetti Employability Grant to support you in your goals. You will also hone your own branding and develop a web presence to support your professional direction.

This 'Capston Project' is a chance to put your skills and aspirations into practice into a final major project that can define you as a music business graduate and professional.

This output could take the form of a single or album project, a gig or tour, the management and development of an artist, or the creation of a label or music business app: the world is your music oyster!

You'll need to evidence, where appropriate, your team management skills by recruiting relevant team members from your network and recognising the importance of driving a project using people's specialist skill sets.

An industry mentor will be assigned to you. They'll support you throughout the project, culminating in a final presentation and analysis of its success.