Duration:
3 years full-time | Direct entry available

Location:
Confetti Nottingham Campus, NTU

UCAS course code:
P324

Institution code:
N91

Join us on our BA Content Creation course in Nottingham and learn the skills to develop content marketing strategies, and craft compelling content across a huge variety of industries and content types.

In an age of digital transformation, the world of work has undergone a significant shift. Traditional career paths are evolving, and new job opportunities are emerging at an unprecedented rate. One of the most remarkable developments? The rise of content creator jobs.

From social media influencers and YouTubers to bloggers and podcasters, content creators are now a driving force in the global job market.  

You’ll work on the strategy behind content creation, developing a deep understanding of your target audience and proficiency in effective communication. You’ll learn the art of reading briefs and delivering persuasive pitches and social media strategies to clients. Crucially, you’ll also master the skill of data analysis – understanding how to shift your campaigns to deliver results.

Working on real client briefs means you’ll graduate with a portfolio of work and significant experience to take you directly into work.

This course is for you if:

  • you enjoy making content and  are interested in film, podcasts, branding, marketing  and communication. 
  • you are good at photography, filmmaking, editing, and creating content.
  • you are excited by the opportunity to work on real client briefs and build a portfolio of work  for a diverse range of platforms and audiences.

Progression route

MA in Content Creation at our Nottingham or London campuses

2025 entry

  • Standard offer: 112 UCAS Tariff points from up to four qualifications
  • Contextual offer (UK only): 104 UCAS Tariff points from up to four qualifications

To find out what qualifications have tariff points, please use our tariff calculator.

 

A lower offer may be made based on a range of factors, including your background (such as where you live and the school or college you attended), your experiences and individual circumstances (you may have been in care, for example). This is called a contextual offer and we get data from UCAS to make these decisions. NTU and Confetti offer a student experience like no other and this approach helps us to find students who have the potential to succeed here but who may have faced barriers that make it more difficult to access university.

Find out how we assess your application.

Fees & funding

We accept qualifications from all over the world – check yours here:

English language entry requirements

You can meet our language requirements by successfully completing our pre-sessional English course for an agreed length of time, or by submitting the required grade in one of our accepted English language tests, such as IELTS:

Would you like some advice on your study plans?

Our international teams are highly experienced in answering queries from students all over the world. We also have members of staff based in Vietnam, China, India and Nigeria and work with a worldwide network of education counsellors. Find out more about advisors in your country.

This degree is validated by Nottingham Trent University. You can apply through UCAS.

Apply now

Preparing for the financial side of student life is important, but there’s no need to feel anxious and confused about it. We hope that our fees and funding pages will answer all your questions.

Fees & funding

Brand Building: Audience, Analytics and Influence (40 credit points)

In this module you will explore the global impact of social media and the role online content plays within society. You will study the companies that proliferate online content and the tools they use to ensure their content reaches the intended audience.

You will use this knowledge to work independently to develop digital content as part of a campaign exploring a particular issue that effects social media platforms. Using key metrics and datasets to analyse the impact of the content they have produced, you will use information gained from this analysis to adjust and revise their online content strategy.

Becoming Visible (40 credit points)

In this module you will develop your own online content strategy focused on promoting a brand, product or person. You will develop your branding as part of a content strategy to create a cohesive online identity to use across a range of appropriate social media channels.

You will learn how to interpret, analyse and use audience analytics to grow an online community and engage audiences.

Production Skills and Techniques (20 credit points)

In this module you will develop practical skills using a range of audio-visual hardware technologies, such as video cameras, stills cameras, lighting, grip equipment, audio recorders and microphones. You will learn about the pre-production paperwork used in the development of ideas, such as storyboards, call sheets, location scouting and risk assessments.

You will engage with a series of mini practical sessions under timed conditions whereby you will be expected to produce a range of video assets, created using appropriate audio-visual technologies.

Editing and Digital Design (20 credit points)

During this module you will work alongside a professional client to gain 80 hours of assessed work-like experience. You will develop skills using video editing software and image manipulation software to enhance the content you produce.

You will also learn about legislation surrounding copyright and intellectual property and use this knowledge to ensure your creative output complies with legislation in this area.

The Art of Digital Storytelling (40 credit points)

In this module you will be introduced to a broad range of different genres, such as factual and fictional filmmaking techniques and corporate, advertising and music video techniques.

You will then independently choose a specific genre to study further and implement a digital content strategy for producing content for a specified purpose.

Innovation and Strategy (40 credit points)

During this module you will work alongside a professional client to gain 80 hours of assessed work-like experience. You will be expected to explore employability skills and put them into practice whilst demonstrating a growing proficiency working with appropriate hardware and software.

You will be producing content that adheres to a specific house style and guidelines whilst interpreting audience analytics and metrics to drive strategic decision-making with regards to digital content.

Standing Out from The Crowd (20 credit points)

This module will allow you to explore advanced techniques in post-production in order to help enhance your digital content work. You will learn motion graphics and 3D animation techniques to ensure your digital content stands out from the crowd.

You will also learn how to colour grade footage to increase the production value of the high-end content you produce.

Digital Content in The Global Village (20 credit points)

In this module you will learn to analyse and critically debate issues at the forefront of content creation and social media. You will look at the global impact of social media and the current legislation that surrounds it.

You will research and examine literature published in this area and produce your own essay exploring the critical debates surrounding social media.

Digital Content Creation Project (40 credit points)

In this module you will undertake a self-directed synoptic assessment drawing upon knowledge and skills learnt throughout the course. You will produce an innovative online content portfolio that has a clear and established content strategy.

The strategy for your online content will be driven by detailed analysis of metadata, metrics and audience data to justify ongoing reflection and decision making about when to pivot content. This will help ensure the development of a product that lives long after the completion of the module, supports future employability and has the potential to influence positive change within society.

Emerging Technology and Innovation (40 credit points)

Technology and innovation lie at the forefront of content creation and in this module, you will explore, investigate and experiment with the latest advancements influencing the industry. You will test new and emerging software and hardware and explore the ways in which they can be used to enhance, innovate, and influence the creation and distribution of online content.

Business and Entrepreneurship (40 credit points)

During this module you will apply the knowledge and skills gained throughout the duration of your course whilst undertaking 80 hours of work-like experience. You will reflect on the knowledge, skills and personal qualities employed within your work-like experience and explore further employability opportunities within your chosen field.

You will apply innovation and entrepreneurship in the creation of a business plan and appropriate digital assets to develop your own digital content creation business.

Do It For Real

Industry Week

Studying at Confetti you’ll take part in Industry Week where you’ll be able to meet a range of professionals within your field of interest as well as other areas of the creative industries. 

Past guests include Jordan Schqarzenberger (Sidemen Manager), ShxtsNGigs, Michale Palazzolo (Sidemen & Beta Squad) and Chris Macchi (YouTube).

Student work

Our Talent Development team works closely with course leaders to link students with opportunities across the industry. Content Creation students have previously worked with leading companies, such as:

  • Nottingham Panthers
  • Metronome
  • Notts TV
  • NSPCC
  • British Esports Association
  • NUEL
  • BBC Children in Need

On this course you’ll study at our state of the art Confetti Nottingham campus, working across our three main digital hubs – Confetti HQ, Metronome and Confetti X – depending on the type of content you are collecting.

You’ll have access to:

  • Adobe Software, such as Illustrator, Photoshop and Premiere Pro
  • Photography kit
  • Videography kit
  • Industry specialist software
  • Dual monitor high spec PCs
  • Studio space

Courses

Your time at Confetti doesn’t have to stop once you finish your undergraduate course. Choose to continue your studies on our postgraduate degrees that can help you further develop your skills and obtain the experience you need to get a head start in your career.

Career options

What roles do our graduates go on to?

  • Freelance content creator
  • Content creator (in industry) 
  • Content marketer 
  • Social media manager
  • Marketing manager 
  • Vlogger
  • Editor
  • Cinematographer

NTU Employability support

Our support doesn’t end when you graduate. As a Confetti and NTU student you will be entitled to dedicated graduate employability support for up to three years after you complete your studies. You’ll have access to exclusive events, initiatives and work experience opportunities to support you in the early stages of your graduate career.

NTU Employability support

Apply Now

Open Days

Saturday 30 November
Book your place
Saturday 18 January
Book your place