Heading to China together with creative businesses from Nottingham – including Nottingham Trent University, the Creative Quarter and Nottingham City Council – a Confetti Media Group delegation were invited to spend a week in the Hangzhou province of China on a trade mission looking to forge trade links and further strengthen our relationship with the region.
Throughout the week, our representatives have exhibited at the 12th edition of the Hangzhou Cultural & Creative Industry Expo (CCIE) – placing particular focus on the commercial businesses within the media group and promoting consultancy services.
Visitors at the expo showed a particular interest in CMG’s ability to link the 25 years of educational experience of the Confetti Institute of Creative Technologies with the industry expertise of our commercial businesses – Spool, Antenna, Constellations and Metronome – providing students ample work experience opportunities and a curriculum developed to support employers’ needs.
The CMG delegation also expanded the scope of their stay in Hangzhou past the expo – taking time to visit the Creative Quarter and the Creative Cluster in Hangzhou, as well as conducting meetings with the local government and Education Ministry in Ningbo and a visit to the Creative Quarter in Ningbo.
The goal of the trade mission was to strengthen links between the regions – develop a broad range of opportunities between the Confetti Media Group and creative businesses from the Hangzhou and Ningbo region and China more broadly.
CMG COO Gurpal Singh, said: “CMG were honoured and excited to be invited by the Hangzhou government to show case and share our unique business model with the Chinese market and to learn more about the Chinese creative industry sector. In particular, we were keen to forge long-term relationship with like-minded organisations with the aim of enhancing our education and commercial businesses. Overall, it was a very productive visit and we have set the groundwork for CMG to engage with China market and the south east Asia region more broadly.”
Confetti degree-level Games Technology course leader Gin Rai also went to the Expo; “It was great to present Confetti ICT as the ‘bridge between education and industry’s which was very well received by a number of creative organisations from Hangzhou, Shanghai, Beijing and beyond. There was strong appetite from Chinese creative organisations for establishing international relations with our unique educational offering. Our development of Metronome as a platform for hosting various entertainment and conferencing events gained interest particularly around our recent and growing engagement with E-sports. This trip has solidified our potential for international growth in all our subject areas.”
Over 400,000 people ranging from government and non-government officials and creative companies visited the Hangzhou expo and a number of opportunities are already being explored between the Confetti Media Group, creative businesses and local and regional government